Responsive web Case study

Prosser Farm has been in the Tom Douglas Restaurant family since 2006 and has been a major key player to the success of each establishment, providing them with sustainably grown, organic produce .

Duration

10 weeks

Role

SVC Design Student

User Interface Design

Art Direction

Branding

Tools

Sketch

Photoshop

Lightroom

Illustrator

Problem

Prosser Farm has been part of the TDR family since 2006, but they don’t tell the story very well on their websites or in their restaurants. They have the Prosser Farm logo and a small blurb on all of their menus, but that is more or less the extent of the story they have told their customers. Leaving the storytelling up to the front-of-house staff, which results in inconsistent messaging (if any).

Goal

The goal of this project is to develop the site structure and visual design for a new website that tells the story of Prosser Farm and how it contributes to the overall reputation for quality at all Tom Douglas restaurants. When more people understand how Prosser Farm provides a compelling and unusual way for TD restaurants to truly offer a farm-to-table dining experience it will enhance customer satisfaction and encourage them to come try more TD restaurants.

Solution

To create an elegant, yet rustic visual design language that tells the Prosser Farm story, build brand trusts and engages their customers. I used an earthy color palette, warm muted photography, overlapping elements, thin lines and hand drawn vector illustrations. All of these elements were carefully chosen to build the brand as rustic + authentic.

Tom Douglas, A Seattle-based James Beard Outstanding Restaurateur, has been cooking up Pacific Northwest cuisine since 1984, opening his first restaurant, Dahlia Lounge, in 1989.

For the last 30 years, he’s made a name for himself alongside business partner and wife, Jackie Cross, and business partner (since 2006) Eric Tanaka by opening 13 full-service restaurants; an event space, Palace Ballroom; a catering business; a cooking school, Hot Stove Society; a product line that includes rubs, sauces, mustards, and knives; and a farm in Prosser, WA.