Oiselle
E-Commerce Website refresh project
Oiselle is a Seattle-based women's athletic apparel brand by and for women athletes. Their main focus is on the sport of running, whether it be professional sport or for leisure.
Duration
10 weeks
Role
SVC Student
Art Direction
User Interface Design
Brand Refresh
Tools
Photoshop
Illustrator
Problem
Their current website didn't have much branding or really a specific style. The client didn't feel that it captured the brand or mission of the company.
Goal
To weave more of the brand and personality into the website—elevating and implementing a recognizable visual style that will appeal to current Oiselle customers. And to create an intuitive user experience that will promote their product and create brand loyalty.
Solution
Refresh the brand and incorporate more visual elements that tell Oiselle's story. Create a design that is feminine fierce and empowers women.
+ Use anaglyph artwork to capture the motion of running
+ Bold san serif typography
+ Using a lightened tint of their original brand orange color to keep the femininity and airy elements of the sport and their brand.
+ Overlapping elements to show the dynamic movement associate with running.
+ A clean layout that utilizes small details and filters to give the user control of their shopping experience.
Competitive Analysis
To begin, I conducted a competitive analysis to do research on Oiselle’s direct and indirect competitors and broke down their sites by popular e-commerce features.
